Expert social media management
Your dedicated social media manager follows a content strategy built for your business, drawing on 27 years of beauty industry experience. We know what makes a client book a treatment and what makes them scroll past.
KUMMERA Social Suite · Social Media Management
A dedicated social media manager for your beauty business, without the cost of hiring one.
We plan, create and publish your social media, report on the results and help turn followers into bookings. Our team understands the beauty industry, so you can put your time into your clients while we manage your feed.
From £149 per month
Increase your visibilityDeliver your brand messageEngage your clientsFill your appointment book
Real people. Real beauty expertise.
Social media management for salons, clinics and beauty professionals
Social media has changed. You can no longer treat posting and engagement as an afterthought. Your clients, followers and future clients look at your social channels for signs of your expertise, your standards and the results you deliver.
Before someone books a lash lift, a skin consultation or a colour appointment, they check your feed. A quiet or inconsistent feed gives them a reason to book elsewhere.
We understand that a successful social media strategy needs constant attention. You have booking and growth goals, and we help you reach them.
Grow your followers
Engage with your clients
Attract new bookings
Share content consistently
Interact with your local community
Set up and optimise your profiles
Why beauty businesses choose KUMMERA
Built for the way beauty businesses work
More time for your clients and your business
You trained to deliver treatments, not to learn social media algorithms. Focus on running and growing your business, and leave your social media to us.
Avoid the cost of hiring
Adding a full-time social media manager to your payroll means salary, recruitment, training and holiday cover. KUMMERA Social Suite gives you affordable, dependable support for a fixed monthly fee.
How it works
From first conversation to a consistent feed
Free consultation
We talk about your business, your clients, your treatments and your goals, and recommend the right plan.
Audit and plan
We review your current profiles and content, then build a content plan around your services and busy seasons.
Create and publish
We prepare your posts, agree them with you and publish them consistently across your channels.
Report and grow
Every month you see what is working, and we adjust the plan to bring in more enquiries and bookings.
See it in action
How KUMMERA Social Suite works for your business
Watch how we plan, create and publish your content, and how your monthly report shows what your social media is bringing in.
Plans and pricing
Choose your level of support
Whether you work alone or run several treatment rooms, each plan gives you consistent, professional social media. All prices are per month.
Solo Social Media Manager
For solo practitioners, mobile therapists and new beauty businesses
£149per month
- Standard social media audit
- Content planning and publishing
- Monthly performance report
- Unlimited email support
Salon Social Media Manager
For established salons, clinics and growing teams
£249per month
- Everything in Solo, plus
- Full social media audit and improvement plan
- Year-round referral campaigns
- Unlimited email and phone support
Business Social Media Manager
For multi-location businesses, beauty brands and owners ready to scale
£399per month
- Everything in Salon, plus
- Community management
- Seasonal lead-generation contests
- Priority support
£149per month
Plan one
Solo Social Media Manager
For solo practitioners, mobile therapists and new beauty businesses
You have the skill, but not the time to post regularly between clients. We plan and publish professional content for you and report on how it performs every month, so your business stays visible while you focus on your treatments.
Standard social media audit
Before we start, we review your profiles, bio, highlights and recent posts. You get a clear checklist of quick fixes that make your profile look professional and make it easier for new clients to book.
Social media publishing
We work with you to plan and create content around your treatments, results and offers, then publish it consistently to your social media channels.
Monthly social media reporting
Know exactly how your social media is performing. Your monthly report shows reach, engagement and follower growth across your channels, so you can see what is working and where the next opportunities are.
Unlimited email support
Help is there when you need it. Email us at any time with your social media questions and we will come back to you with clear answers.
£249per month · most popular
Plan two
Salon Social Media Manager
For established salons, clinics and growing teams
This plan goes beyond posting. It builds your reputation and brings in new clients through word of mouth. We start with a full audit of your social media, then run a year-round strategy designed to grow your client base.
Full social media audit and improvement planUpgrade
We take a detailed look at your whole social media presence: your profiles, content, posting pattern, engagement and how you compare with competitors in your area. You receive a written improvement plan that we then put into action.
Year-round referral campaignsNew
We design campaigns that encourage your happy clients to talk about your business and refer their friends. It works like word of mouth, with a wider reach and results you can measure.
Social media publishing
We work with you to plan and create content around your treatments, team, results and offers, then publish it consistently to your social media channels.
Monthly social media reporting
Your monthly report shows reach, engagement and follower growth across every channel, so you can see what is working and where the next opportunities are.
Unlimited email and phone supportUpgrade
Contact us by phone or email whenever you have a question. We work with you to keep improving your social media presence.
£399per month
Plan three
Business Social Media Manager
For multi-location businesses, beauty brands and owners ready to scale
Complete, hands-off management of your social media. We manage your online community, respond promptly to comments and messages, and run seasonal campaigns that generate leads, so your social media brings in sales as well as showing off your work.
Community managementNew
We engage with your audience for you. Quick, professional replies to comments, questions and customer service issues build trust and confidence in your brand, and stop enquiries going unanswered.
Seasonal lead-generation contestsNew
We plan and run seasonal contests around key beauty moments such as prom, wedding season, Christmas and Mother's Day. They excite your followers and generate new client enquiries for your business.
Year-round referral campaigns
Campaigns that encourage your clients to recommend you to friends and family, with a wider reach than word of mouth and results you can measure.
Full social media audit and improvement plan
A detailed review of your whole social media presence, compared with your local competitors, with a written improvement plan that we put into action.
Social media publishing
Planned, professional content published consistently to your social media channels.
Monthly social media reporting
Clear monthly reporting on every channel, so you always know what your social media is delivering.
Priority supportUpgrade
Your requests go to the front of the queue, by phone or email, so time-sensitive posts, offers and replies are never held up.
Side by side
Compare plans
| What's included | Solo | Salon | Business |
|---|---|---|---|
| Standard social media audit | ✓ | — | — |
| Full social media audit with implementation plan | — | ✓ | ✓ |
| Content planning and publishing | ✓ | ✓ | ✓ |
| Monthly performance report | ✓ | ✓ | ✓ |
| Year-round referral campaigns | — | ✓ | ✓ |
| Community management | — | — | ✓ |
| Seasonal content | ✓ | ✓ | ✓ |
| Seasonal lead-generation contests | — | — | ✓ |
| Support | Email and phone | Priority | |
| Per month | £149 | £249 | £399 |
ASPhoto of Anita to add
Led by Anita Sosseh, Founder
Social media run by someone who has run a beauty business
I know what it is like to finish a full day of clients and still have posts to write. KUMMERA Social Suite exists so you don't have to do it alone.
Anita is a qualified beauty therapist with 27 years in the industry, from luxury spa environments to running her own mobile beauty business. She is also a certified social media manager and digital marketing specialist, so she understands your business from the treatment room and from the technical side.
Qualified Beauty TherapistCertified Social Media ManagerDigital Marketing SpecialistCertified Coach and Mentor
The cost of doing nothing
Every week without a plan costs you bookings
- Lost bookingsNew clients choose the business that looks active, and a quiet feed sends them to a competitor.
- Wasted eveningsCreating content after a full day of treatments leads straight to burnout.
- Inconsistent marketingPosting in bursts means a busy month is followed by an empty one.
- Missed referralsHappy clients would recommend you, but nobody is asking them to.
- Unanswered enquiriesA message left for two days is a booking lost to someone who replied in two hours.
Questions
Frequently asked questions
Can't see your question? Book a free consultation and we'll talk it through.
Which plan is right for my business?
Solo suits practitioners working on their own or just starting out who need a consistent, professional presence. Salon suits established businesses and teams who want to grow through referrals and a stronger strategy. Business suits owners who want everything handled, including replies to comments and messages. If you're unsure, book a free consultation and we'll recommend a plan based on your goals.
What's the difference between the standard and full audit?
The standard audit, included in Solo, checks your profiles, bio, highlights and recent posts and gives you a checklist of quick improvements. The full audit, included in Salon and Business, goes further. It covers your content performance, posting pattern, engagement and local competitors, and comes with a written improvement plan that we put into action.
Which social media platforms do you manage?
We focus on the platforms where beauty clients discover and book, such as Instagram and Facebook. We agree your channels at your consultation, based on where your clients spend their time.
Do I need to supply photos of my work?
Yes. Your own treatment photos, before-and-after results and behind-the-scenes content perform best because they show your real work. We'll tell you exactly what to capture and how. Always make sure you have your client's consent before sharing their photos.
Will the content sound like my business?
Yes. We learn your treatments, your clients and your tone of voice before we write anything, and we agree content with you before it goes out.
I run an aesthetics clinic. Can you work within advertising rules?
Yes. Aesthetics and skincare businesses must follow UK advertising rules, including the restriction on promoting prescription-only medicines such as anti-wrinkle injections to the public. We plan your content to stay within those rules while still showcasing your expertise.
Can I change plans later?
Yes. Many clients start on Solo and move up as their business grows. Speak to us and we'll move you to the plan that fits.
I've been let down by agencies before. Why is KUMMERA different?
KUMMERA was founded by a beauty therapist who experienced the same frustrations: poor service providers, expensive mistakes and marketing that didn't understand the industry. You work with people who understand beauty businesses, you get clear monthly reporting, and you always know what is being done for you.
What happens after I choose a plan?
Click Get started and send us your enquiry. We'll arrange a free consultation, complete your audit, agree your content plan with you and start publishing.
Start. Scale. Grow With Confidence.
Build a business that works for you, not because of you
Not sure which plan is right? Book a free consultation and we'll review your current social media and recommend the level of support your business needs.
For every £10 invested with KUMMERA, £1 supports the Dignity First initiative, creating opportunities for women and girls affected by FGM/C.